Elizabeth
Capriotti

"Originated an enterprise transformation from a blank page — and delivered it globally."

Identified a strategic gap in the company's digital infrastructure and built the entire transformation agenda from scratch — developed the vision, secured C-suite approval, assembled the agency ecosystem, and led end-to-end delivery. Architected Salesforce Commerce Cloud replatforming across the US, Europe, and APAC. Built the brand's first integrated CRM and customer data infrastructure. Launched international sites in Italy and Japan.

• +125% Net Sales
• +136% Paid Media Revenue
• +30% CRM Revenue
• +12% Conversion Rate
• Top-5 Google Rankings in 3 months

"From a standing start to 6× revenue — and profitability within 9 months."

Architected and executed a 3-year global digital strategy and innovation roadmap across two of the world's most coveted luxury fragrance brands, including full vendor and infrastructure overhaul. Launched 6 e-commerce sites across Europe and Asia. Conducted quantitative consumer research to drive UX redesign, transforming mobile from an afterthought to a dominant revenue channel.

• 6× Revenue Growth
• +33% Conversion (diptyque)
• 2,500% Net Operating Profit
• +250% Mobile Sales
• 6 Sites Launched in Europe & Asia

"Built the digital commerce model that became the standard for the entire global organization."

Led L'Oréal US's first large-scale digital commerce transformation. Work originated with Lancôme and propagated through the entire global organization, establishing the digital commerce model used across L'Oréal brands worldwide. Launched Demandware (now Salesforce Commerce Cloud) from the ground up, reactivating a stagnant $45M business. Developed Lancôme's first predictive personalization and CRM strategy.

• +20% Sales in 12 Months
• +478% Email Open Rate
• +1,500% Click-Through Rate
• +50% On-Site Conversion

"Embedded senior leadership — strategy, AI adoption, and execution at brand speed."

Serving as interim VP / Head of Digital for luxury and premium brands including Venchi and Harklinikken. Owning digital vision, innovation roadmap, CRM, performance marketing, and emerging technology adoption. First to integrate Answer Engine Optimization (AEO) into organic strategy — achieving top-5 Google rankings across high-value keywords within 3 months, with multiple #1 positions.

• +15pp Retention (Harklinikken)
• +18% Subscription Attachment Rate
• AEO Pioneer
• Top-5 Rankings in 3 Months